When you look at our hypothetical MLM, it’s hard not to notice that it pretty much works like a pyramid scheme: you make money by recruiting people below you. Instead of the people below you giving you and the people above you money in order to be part of the MLM — as in a traditional pyramid scheme — you (and the people above you) get a commission off the product purchases the recruits below you are required to make from the MLM. Distributors make little to no money selling product to people outside the company.
At sales conferences, the people at the top of the pyramid are paraded for all to see. And those people are real. Some people do make this work in a big way. And some people are able to generate a little side income. However, the odds of making it work are against you: the vast majority fail. Before signing on the dotted line and buying a lot of product, think long and hard. You would probably make more money with a minimum wage job or driving with Uber. And you certainly wouldn't risk a friendship doing that.
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years. Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.
Selling facial cream to your friends is difficult. Selling facial cream to strangers is even more difficult. In the MagnifyMoney survey, 20% of people involved never made a sale. 60% of participants sold less than $500 over the past five years. Most people make less than 70 cents an hour, before considering marketing expenses. A minimum wage job would be more lucrative by comparison.
According to the Direct Selling Organization, she’s one of more than 20 million Americans who participated in direct sales in 2016. It’s a booming business, racking up an estimated $35 billion that year, a 30% increase from 2010. You might have been roped in yourself and not even realized it: If you’ve ever received a perky Facebook message from an old friend inviting you to a party at her house, had a cousin say she has a business opportunity that could help you take control of your life, or been handed a colorful business card outside of Target by a woman spilling with compliments, you might have been charmed by an MLM seller.
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